Advance Performance, the running stores for everyone in Peterborough and Cambridge have a great team of professional, fully trained yet completely down to earth cheerful and friendly staff. 


Their aim is to help you to achieve your personal goals safely and comfortably. Whether that be to begin running, get fit, lose weight, have comfortable feet, take part in your first triathlon, win a marathon or complete an ironman!


Advance Performance pride themselves on offering the most effective, thorough gait analysis and running shoe fitting service available, to ensure shoes that are right for you.


Providing total athlete care via their #RunBetter services, whatever your age, running experience of ability, there are solutions to help you #LoveYourRun.


Their stores really are for everyone, from beginner to elite.


Advance Performance is much more than just a sports store ...